Aren't 301s, 302s, and Canonicals All Basically the Same?

How to Identify and Refresh Outdated Content

When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? The way blogging works is really unfair to your past work: It gets buried in archives, losing traffic and relevance. Is there a way to keep your content always up-to-date? Yes, but first let’s discuss the why. Why update your content? Keeping your content fresh and updated is more than overcoming the unfairness of your past work fading away. It's actually a legit marketing tactic that saves money and makes your users’ on-site experience smoother. So let’s dive into why updating old content is so important: 1. User experience The most obvious reason is that you want each of your site pages to be an effective entry landing page: Outdated content and broken links will likely result in bounces. These are lost leads and clients. 2. Search engine optimization When it comes to SEO, content updates offer quite a few advantages: Maintaining more consisten...

How to Create a Useful and Well-Optimized FAQ Page

Posted by AnnSmarty The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor. One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand. Why create an FAQ page? Decrease your customer support team’s workload. If you do it right, your FAQ page will be the first point of contact for your potential customers — before they need to contact you directly. Shorten your customers’ buying journeys. If your site users can find all the answers without having to hear back from your team, they’ll buy right away. Build trust signals. Covering your return policies, shipping processes, and being transparent with your site users will encourage them to put more trust into...

Where Can You Go to Learn Local SEO?

Image credit: Fattoria la Maliosa In 2023, I’ll have been studying local SEO for 20 years, and I definitely still won’t know it all. If you’re just entering this fine and spacious field of local search marketing, welcome to what will be a habit of lifelong scholarship. In the next 20 years, you’ll see as many (or more) changes than we’ve witnessed in the nascent decades of this discipline. You’ll study how to lay a feast of options before the local businesses you market, regularly setting out new dishes as new promotional opportunities arise. Your education is what will keep this buffet fresh and hot while keeping you enthusiastic about your work. Here’s the view from my side of the table of what’s happened culturally over the past two decades in the industry: we started out from a real place – marketing quite actual local businesses – and have come to prize their qualities of realness more with each passing year as we’ve learned to prioritize owner expertise, their earned authori...

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